DINE LA

DineLA Restaurant Week is a 12-day event that takes place twice a year. Hundreds of fine dining restaurants in Los Angeles, California, participate with prix fixe menus for reduced prices. The event promotes all the levels of fine dining and different ethnic palettes.

Through strategic design elements and a deep understanding of the city’s food culture, the fun branding aims to capture the essence of LA’s dining experience.
Lonis illustrated food that symbolizes iconic neighborhood dining culture, such as Koreatown’s dumplings, or Little Tokyo’s ramen noodles.

Lonis lead the team to form vibrant color palettes inspired by local produce, to playful animations, and an asset collection that formed an eye-catching campaign. This style formed a timeless guideline for the Dine LA branding.

Illustrations and style guide by Camilla Lonis with Studio Number One for Los Angeles Tourism Board X Dine LA.