Off Limits
Take a look into the world of OffLimits, a revolutionary cereal brand that breaks boundaries and redefines the morning ritual. Together with the Studio Number One team, collaborating with Pentagram, and visionary author Emily Elyse Miller, Ms. Lonis embarked on a journey to breathe life into the essence of the next-generation cereal mascots.
The OffLimits brand is an embodiment of versatility, capturing a spectrum of moods with flavors and characters that resonate on a personal level. Working with Astrid Stavro’s team at Pentagram who designed the cereal’s packaging, Ms. Lonis incorporated her ideas to feature the cereal front and center, restructuring the expected cereal box design. She also provided borders, sticker designs, and other playful elements to be incorporated into the box design.
Ms. Lonis’s contribution to OffLimits is a celebration of diversity, empowerment, and self-expression. As you delve into the world of OffLimits, you’ll discover that Ms. Lonis’s creative touch has transformed cereal boxes into canvases of individuality. Through her playful designs, she brings to life characters that reflect the kaleidoscope of human emotions, inviting us to embrace our authenticity and break free from the limits of conventional cereal branding.
PRESS:
Vogue – Off Limits is a New Cereal Brand for the Conscious Breakfast Lover
Forbes – Off Limits Launches with American Cereal’s First Female Character
WWD – Emily Elyse Miler Launches Off Limits, a Counterculture Cereal Brand
Purchase OffLimits cereal from their official site EatOffLimits.com.
Off Limits Cereal characters and elements designed by Studio Number One under creative lead Ms. Lonis, packaging design by Astrid Stavaro’s team at Pentagram .
© 2023 Camilla Lonis – All rights reserved